An important challenge for 8K distribution is how to provide very high compression efficiency while at the same time preserve very high quality. As 8K offers a new high-end media experience compression artifacts are less tolerable than in other formats. The first services that are emerging for 8K distribution rely on the compression capacity of HEVC, as it represents the current state-of-the-art in video coding. There are already some hardware and software encoders available for 8K, including 8K live transmission, that are based on HEVC. In this talk we will describe some experiences using HEVC for 8K distribution, and present some insight on the capacity, room for improvement, and limitations of HEVC encoders for 8K. We will also discuss how emerging coding technologies, such as VVC, can contribute to make 8K distribution easier.
Mauricio Alvarez, CEO and co-founder, Spin Digital
Spin Digital is a company specialized in video compression for ultra-high-quality media. Mauricio holds a degree in Electronics Engineering from the University of Antioquia in Colombia, and a PhD degree in Computing Engineering from Polytechnic University of Catalonia in Spain. Mauricio has more than 15 years of experience in the field of video compression and high-performance computing. He has worked as a researcher for several international institutions such as the Polytechnic University of Catalonia in Barcelona, IBM Labs in Haifa, Fraunhofer HHI in Berlin, and the Technical University of Berlin. He has been part of several international research projects combining the media industry and the ICT sector, and he has published several papers and a book in the field of video compression and parallel computing architecture.
