Don Shaw, Sr. Director Product Management (Christie)
Don Shaw works for Christie®, the world’s leading manufacturer of digital cinema projectors, as Senior Director of Product Management. In this role, he leads a team of Product Managers that works with global customers, partners, and the world-class Christie engineering team to develop a product portfolio that ensures that Christie exceeds the expectations of its customers. Don earned a PhD in Computer Engineering from the Royal Military College of Canada and has published numerous technical papers in fields of electronics and semi-conductor technology. Past employment incudes several years in the semi-conductor industry, where he was a Video ASIC Architect and in Product Management for Gennum’s VXP line of ultra-high end image processing chips. In these roles, he developed expertise in video processing and image quality for cinema, high-end home theater, and professional/broadcast grade video display equipment.
Christie is primarily concerned with improving the cinema experience, especially in the premium large format 3D space where exhibitors stand to achieve highest possible returns on their investment. One of the key issues plaguing audiences, which impacts their decision to pay the 3D premium upcharge, is that typically the 3D light levels reaching their viewers’ eyes are only 10-30% of the light levels of 2D presentations. With current advances in laser projection technology and proper system architecture design, this no longer needs to be the case. This presentation will focus on laser projection using 6 primary colors rather than the standard 3 primary architecture, which dramatically improve 3D light levels and image uniformity on screen. We believe that the Christie 6P laser system is the future of 3D cinema projection and will be a key element in boosting 3D box office performance around the world.