The cinema has represented the highest quality movie experience for a long time, but can it maintain this dominance going forward? A lot of initiatives are currently underway to improve the image, the sound and the overall experience at the cinemaplex. In this session, experts from Barco, Christie Digital, NEC and MKPE Consulting will convene again in a rematch of their popular debate at last year’s Display Summit. Participating will be:
- Barco, Bill Beck, The Laser Guy
- Christie Digital, Don Shaw, senior director, Product Management, Christie Entertainment Solutions
- NEC, Rich McPherson, Senior Product Manager
- MKPE Consulting, Michael Karagosian, President
Questions the panel will seek to address will include:
- Creating new value in the cinema market
- What is the uptake for in-lobby signage?
- What are the challenges to alternative content?
- Is there a market for new user experiences, like audience engagement or additional screens?
- How about motion platforms?
- Where do advertisers fit in the picture?
- Data analytics?
- High Dynamic Range
- What are the drivers for high dynamic range in the cinema?
- Will high contrast be differentiated from high dynamic range?
- Given the high cost, will exhibitors find value in HDR?
- What needs to happen in the content production food chain for HDR?
- Wide Color Gamut
- How do RGB laser or laser phosphor systems enable color gamuts beyond P3?
- Can 2020 be achieved without metameric failure (variability)?
- What has been learned so far in the capture and display of 2020 content?
- High Frame Rates
- What is the mood of Hollywood and exhibitors to high frame rates?
- Is variable frame rate a more viable approach?
- What are the challenges with implementing a variable frame rate approach?
- Resolution
- Does higher resolution matter to audiences?
- How big is the 4K footprint in cinema today?
- How will this footprint grow?
- Will there ever be 8K cinemas?
- Immersive Sound
- What is the audience response to immersive sound?
- What are the drivers for implementing immersive sound?
- What are the challenges for rolling out immersive sound?
- What is the status of standardization on this issue?
- Stereoscopic 3D
- The 3D box office is greater outside the US. Why?
- How will this affect content creators, technology companies and exhibitors?
- Are there areas where newer 3D technology can outperform older technology (screens, lasers, etc.)?
- Will brighter 3D movies have an impact on audiences and the box office?
- Alternatives
- What more can you do to keep consumers coming to the theater
- Will new forms of content pull in more cinema audiences?
- What about new formats like Barco Escape?
Are there any alternatives to projection technology that you see becoming viable within the next 5 years? - Will motion seats and other 4D features come to conventional theaters?