The Tipping Point for 4K

Marshall Goldberg, Senior Product Marketing Manager, Lattice Semiconductor

Marshall Headshot_155x218


Marshall Goldberg is a Senior Product Marketing Manager for Lattice Semiconductor who is responsible for promoting innovative, next-generation semiconductor solutions for a broad range of consumer electronics applications.

Goldberg has over twenty years of experience in graphics and digital video product marketing.  Previously, Goldberg managed DVD and IPTV silicon products as Director of Marketing at Sigma Designs, a fabless provider of integrated System-on-Chip (SoCs) solutions.  Goldberg also held the position of Director of Content Development at interactive TV provider Wink, where he led the team that produced in-program interactive television applications viewed by over 17 million American households across more than 20 major US television networks including CNN, NBC and HBO.  Earlier in his career Goldberg developed the IPTV set-top box used by ITVN, an early pioneer in IPTV, and managed the Berkeley Systems engineering team responsible for several versions of the popular “After Dark” screen saver.

Goldberg is a graduate of the University of California, Berkeley.


It seems everyone is buzzing about 4K these days and more TVs and mobile devices are being released from leading manufacturers that support this resolution. But 4K still has a long way to go before it’s ubiquitous. What will be the tipping point for this technology? Marshall Goldberg will discuss how connectivity standards such as MHL and HDMI are key ingredients inside mobile and CE products and why a standards-based approach can help drive adoption. During this session, you’ll learn how:

·   4K videos and high-resolution photos can be captured on smartphones and output at full resolution on 4K TVs. This has led to a content revolution where consumers themselves become the content creators.

·   Consumers can enjoy their favorite 4K movies and other premium content securely and seamlessly because of HDCP 2.2.

·   MHL leverages existing and popular connectors (along with supporting the reversible connector trend) to reduce consumer confusion

·   How MHL is future proofing its technology to look beyond 4K to 5K and 8K