Danny Barr, VP New Business, ZeeVee
Danny Barr is Vice President of New Product Business Development for ZeeVee, leading expansion into new product categories and markets. Danny previously worked with Cambridge Sound Management and AMX, as well as a founding member, president and general manager of Endeleo, a start-up manufacturer of AV switching products.
Video has penetrated nearly every aspect of our lives. Its use is found within digital signage, retail stores, assisted living, casinos, corporate centers, educational institutions, fitness centers, hospitals, hotels, houses of worship, restaurants/sports bars, stadium/arenas, etc. The possibilities are virtually limitless however, the deployment is riddled with limitations and needless costs. Unless you know the 3 Cs of 4K Distribution. This interactive session will provide best practices and current methods for lowering the costs and reducing the complexities associated with delivering high resolution, post-production broadcasts over existing network infrastructures.
The aforementioned venues typically have an existing Ethernet network in place for transporting data. These same Ethernet networks can be effectively leveraged for video broadcasts, without data flow disruption or packet latency. Using a product such as the ZyPer4K™ transmitter and receiver, distribution of high-definition, uncompressed video and audio can be effectively sent via 10Gb Ethernet switches using existing fiber or copper cabling — without the need for compression. Or, if ultra high-definition is not mission critical to the video broadcast, than compression via RF modulation can be used to broadcast over existing coaxial cabling.
The benefits can be summed up within the 3 “Cs” of 4K distribution:
1. Cost – The process of broadcasting HD video is dramatically reduced by leveraging the existing Ethernet network and the associated cabling (coax) infrastructure. There is no need for an additional investment in building out a parallel network for transport. In addition, the IGMP protocol will prevent the flow of broadcast video from flooding the network by ensuring it travels to only the necessary ports.
2. Compression – Compression is a consideration based on the venue’s video requirement.
a. Compress the video for restaurants and bars using RF modulators that turn the input source into an NTSC (analog) TV channel for pushing the cable programming out to all the TVs.
b. Do not compress video for medical, government and even animated studio applications that depend on high resolution; the ZyPer4K is an ideal solution for these requirements.
3. Configuration – Products such as the ZyPer4K offer a true, plug-&-play solution. There is no need for hard coding, just plug it into any open Ethernet port and video traffic is transported flawlessly. In addition, there is no uplink switch needed and the system can leverage the scalability traits of Ethernet to quickly and seamlessly expand with little to no need for added configuration.
Upon the session conclusion, attendees will gain real-world information, enabling them to make smart, informed decisions regarding their video broadcast selection.