Bill Mandel, Vice President Industry Relations
Yeong Taeg Kim, Ph.D.
Samsung Research America, Irivne, CA.
HDR10 has been adopted as an HDR video format presently. However, it is known that the HDR10 reproduction can suffer with highlight details loss or dimming phenomenon due to the intrinsic nature of the associated static tone mapping in a consumer device. In this talk, we will present a novel HDR technology called HDR10+ based on the SMPTE 2094-40, where SMPTE 2094-40 fundamentally provides scene by scene dynamic tone mapping metadata for proper tone mapping at a device. It will also be discussed and shown how HDR10+ improves the HDR quality across a variety of consumer display operating points.