Digital Signage/Public Displays – Market, Trends and Interactivity

Todd Fender, Analyst on Professional and Signage Market (DisplaySearch)

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Todd Fender is the Senior Analyst for Professional/Commercial Displays and Specialty Displays at DisplaySearch. He is responsible for creating syndicated reports used in vertical markets and applications. Todd also contributes to market research and analysis for desktop monitors, specialty displays, and digital signage and public displays.

Before joining DisplaySearch, Todd was Product Development Manager at Peerless-AV, a leading designer, manufacturer, and distributor of US-made audio-visual solutions. Prior to Peerless, he was a Senior Manager at LG Electronics leading the development of a turn-key, SaaS-based, digital signage solution, including a complete multi-partner ecosystem build-out. As the Director of Global Product Marketing at Richardson Electronics, he redefined the Display Systems Group and created Canvys Visual Technology Solutions. In the previous 11 years, he held several Senior Product Marketing and Product Management roles at NEC Display Technology Solutions, mainly focused on specialty displays in niche markets like Digital Signage/Public Displays, Healthcare (diagnostic and non-diagnostic), Financial, Color-critical (DTP), and CAD/CAM.

Education: Todd has a Bachelor’s of Science degree in Business (Marketing) from Eastern Illinois University and a Master of Business Administration from Keller Graduate School of Management.


The digital signage/public display market has progressed and evolved through several phases in the last 10 years from simple digital signage (replacing printed posters), to dynamic digital signage (including multimedia, networking, and infotainment) to interactivity via touch or gesture-based technologies.

Through the last 10 years, the market grew steadily for the first 8 years, and then declined in 2012 for the first time since DisplaySearch began tracking this space.  In 2013, worldwide shipments remained flat.  The majority of the recently decline can be attributed to the effects of the global recession which started in 2008.  Projects that were in the pipeline in 2008 and 2009 were rolled out and installed in 2010 and 2011, however subsequent projects were put on the backburner waiting for a more attractive financial and economic launch window.  Many are still in the pilot phase.

What are the display brands with the help of content providers and advertisers doing today to revive this marketplace?