Colorific™: An integrated approach to evaluating effective image quality in projectors

Bob Wudeck, Associate Vice President of Strategy and Business Development, BenQ America Corp.



Bob Wudeck is a consumer electronics industry veteran with more than 25 years of experience in the areas of strategic marketing, account management, retail sales strategies, trend analysis, channel and reseller marketing, and product branding. As BenQ’s Associate Vice President of Strategy and Business Development he is responsible for market penetration strategies, including management of BenQ’s direct B2C e-commerce site and development of emerging product categories at the company. Prior to BenQ, Wudeck served as channel development director at AMX, Texas Instruments. Wudeck holds an MBA in Finance from San Diego State University, and BS in Marketing from Northern Arizona University, College of Business Administration.


While consumer and business projectors have been around for over two decades, traditional specifications such as lumens, contrast, and even resolution are now becoming less relevant. Furthermore, the process for evaluating projectors is significantly different than other visual display products including monitors, printers, and cameras. This is why we believe that the time has come to make projection image quality measurement more commonplace within our industry — providing consumers with a more suitable solution for assessing products. In this presentation, participants will gain insights into how color gamut, white points, and other non-traditional metrics can be more helpful when evaluating both color accuracy and image quality.